Tips to Prolong Hair Color
1. Wash hair less frequently.
Most permanent hair colors can last for about six weeks as hair is continuously exposed to color-fading elements like UV radiation, heat, and toxins that weaken the hair. Washing the hair frequently will only strip away the hair’s natural oils that lock in the pigments. Shampooing 2-3 times a week is advised.
2. Go sulfate-free.
Sulfates, also known as sodium lauryl sulfate or SLS, contain salt that strip away the hair’s natural moisture. When the hair is dehydrated, the hair cuticles are raised which makes it easy for hair color pigments to escape. We highly recommend using an organic sulfate-free shampoospecifically formulated for color-treated hair to help cleanse the hair and guard color from fading.
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