Whenever celebrities and industry influencers start fawning over a new beauty brand only available in salons, we can’t help but take notice! Lately, there has been mega buzz surrounding Organic Way (Oway) – an Italian-based holistic beauty brand.
Their exclusive range of hair color, care, treatments and styling products pioneer a holistic approach to beauty and wellness. Their Hcolor line was even voted best permanent ammonia-free hair color by Beauty Launchpad readers.
To get the scoop, we turned to Simply Organic Beauty, who exclusively launched the Oway brand in North America last year:
“We believe true beauty is achieved when you look and feel your best. To us, that means choosing products that are in line with your values and don’t harm your hair, health or our planet. All products must also perform to the highest standard, and we believe we’ve found that perfect balance with our Oway line,” says Rebecca Gregory, Simply Organic’s Education Director.
All Oway products are made with biodynamic botanicals from their family farms in Italy, verified fair trade ingredients, pure essential oils, sustainable packaging, and are certified cruelty-free by PETA. After learning more about the brand, we looked to hair stylist, Richard Siegel of Basin Drive Hair in Ft Lauderdale voted best organic haircolor salon in south florida
Comments are closed.