everone loves to have their hair colored, but not everyone is aware of the maintenance required to keep it looking fresh and vibrant. So, it’s not surprising that many clients would come back to the salon after a wash or two, complaining about their hair color fading so quickly. How Hair Color Works In order for hair color to work, it needs an alkaline to open the hair cuticles and allow hair color molecules to penetrate the cortex of the hair. Some traditional professional hair colors contain ammonia, which act as the alkalizing agent, but because of its negative health effects more holistic brands like Oway and Original Mineral chose to eliminate ammonia from their formula and use a milder, safer alkalizing agent in its place, a non-gaseous substance called Monethanolamine (MEA). Compared to ammonia which blasts open the hair cuticles causing hair damage, MEA slowly opens the cuticles. Tips to Prolong Hair…