Organic Way (Oway) is the beauty industry’s first holistic hair colour brand. All 95 ammonia-free permanent hair colour shades are made with biodynamic botanicals (handpicked and grown on their family farms in Italy), organic plants, Fairtrade ingredients and pure essential oils. The base of their hair colour is made with nourishing plant butters, so the hair is left rich, shiny and healthier than before it was coloured. The brand is also certified cruelty-free by PETA and is vegan-friendly, but of course, it does contain some chemicals as well as organic ingredients, otherwise it wouldn’t colour your hair permanently. The concentration of those chemicals varies, depending on the shade, so please ensure you read labels carefully.
Natural rating: 9/10 Colour hold: 10/10 Vegan? Yes
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